Cookie Policy
Last updated: 10 November 2026. Effective from: 25 November 2026.
This page lists the cookies and similar technologies (local storage, the Meta Pixel, the Google Ads tag) used on billyou.ro, in the app at app.billyou.ro and on the sign-in pages at account.billyou.ro. The app follows the choice you make in the banner on billyou.ro. How we process the resulting data is described in our Privacy Policy.
Necessary
No consent needed; the site and sign-in do not work without them.
| Name | Domain | Lifetime | Purpose |
|---|---|---|---|
billyou_consent | billyou.ro and subdomains | 1 year | Stores your cookie banner choices, for the site and the app |
silktideCookieChoice_*, billyou_policy_version, billyou_consent_id (local storage) | billyou.ro | Until deleted | Stores banner choices, the policy version you accepted and a pseudonymous identifier under which each choice is recorded on our servers (Frankfurt) for 5 years, as proof of consent |
billyou_plan | billyou.ro and subdomains | 30 days | Remembers the plan you picked before registering |
Kinde session cookies | account.billyou.ro | Session | Signing in to your account (identity provider Kinde) |
Source attribution
A single cookie, set on the first visit before the banner choice, on the basis of our legitimate interest in knowing which campaign brought a registration. You can object at suport@billyou.ro.
| Name | Domain | Lifetime | Purpose |
|---|---|---|---|
billyou_mk | billyou.ro and subdomains | 60 minutes | Stores the visit source (UTM parameters, referral code and ad click identifiers, fbclid and gclid) to link it to an account created in the same visit. If you reject Marketing, the click identifiers are deleted at once. |
billyou_utm_params, billyou_ref (local storage) | billyou.ro | 30 days | Set only after you accept Analytics or Marketing: keeps the visit source; ad click identifiers are kept only if you accepted Marketing. |
Analytics
Set only if you accept the Analytics category. Before consent, Google Analytics and Google Ads receive only cookieless signals (Google Consent Mode).
| Name | Domain | Lifetime | Purpose |
|---|---|---|---|
_ga | billyou.ro | 2 years | Google Analytics: distinguishes visitors |
_ga_5QL6RD7ZHN | billyou.ro | 2 years | Google Analytics: keeps session state |
Marketing
Set only if you accept the Marketing category. The Meta Pixel does not load at all without this consent. With your consent, the Meta Pixel may also read form data (email, phone, first and last name, gender, city, county, postcode, country, date of birth, external identifier) and send it to Meta only in pseudonymised (hashed) form.
| Name | Domain | Lifetime | Purpose |
|---|---|---|---|
_fbp | billyou.ro | 90 days | Meta Pixel: identifies the browser for ads and campaign measurement on Facebook and Instagram |
_fbc | billyou.ro | 90 days | Meta Pixel: stores the last click on a Meta ad |
_gcl_au | billyou.ro | 90 days | Google Ads: measures conversions from ads |
Google Ads cookies (e.g. IDE, test_cookie) | doubleclick.net, google.com | Up to 13 months | Google Ads: remarketing and ad measurement |
Functional
We currently set no cookies in this category. It is reserved for future features and enables nothing today.
Managing your consent
You can accept or reject each category in the banner shown on your first visit and change your choice at any time from the cookie icon in the corner of the page. In the app, change your choice from the cookie icon on billyou.ro; the app picks up the new choice on the next load.
If you withdraw consent for Analytics or Marketing, we delete that category's cookies on billyou.ro. Cookies Meta or Google set on their own domains are removed in your browser settings. If we significantly change what we use cookies for, we will ask for your consent again on your next visit.
You can manage your advertising preferences directly with Meta (facebook.com/adpreferences) and Google (adssettings.google.com), and for interest-based advertising generally at youronlinechoices.eu. Questions: suport@billyou.ro.